IPSWICH have renewed their title sponsorship deal with the Tru7 Group and will this season be known as Tru Mix Witches.
Group owner Guy Nicholls has linked up with the Foxhall side for title sponsorship since 2016 and this year's arrangement will promote the new arm of the business offering concrete supplies and on-site mixing.
Nicholls said: "It's a new name, and we did this when Tru Plant came along three and a bit years ago, that was the new name to promote and get people more aware of it.
"With this, it fits in with the other business we do, with aggregates, plant hire and we have got an earthworks division now where we carry out earth-moving, getting sites ready for people, so it all fits together quite nicely.
"I have been going to Ipswich Speedway since I was ten years old, and I'm 58 now and I still love it just as much, but we need a winning team in Ipswich.
"I think it is our turn to win something. Dare I say it, but it is important to me personally as I've been going for years but as a business we don't come second, we dominate every market we are in."